Which statement best explains why cross-channel attribution is more valuable than last-click attribution in omnichannel promotions?

Which statement best explains why cross-channel attribution is more valuable than last-click attribution in omnichannel promotions?

• A. It captures the contribution of all touchpoints across the journey, improving budget allocation and understanding of true promotional impact.
• B. It only tracks the last click.
• C. It ignores offline channels.
• D. It focuses on discount depth.

Answer: (A)