How can frequency capping help manage promotional fatigue in an omnichannel plan?

How can frequency capping help manage promotional fatigue in an omnichannel plan?

• A. It increases the number of times a customer sees a promotion across channels.
• B. It limits how often a customer sees the same promotion across channels, preserving relevance.
• C. It sets daily budget limits for promotions.
• D. It automatically personalizes messages based on past purchases.

Answer: (B)