Explain the difference between a loyalty program and a promotional coupon in an omnichannel strategy.

Explain the difference between a loyalty program and a promotional coupon in an omnichannel strategy.

• A. Loyalty programs incentivize ongoing engagement and repeat purchases with points/tiers across channels, while coupons are promotional discounts often time-bound; loyalty is long-term, coupons are tactical.
• B. Coupons are long-term.
• C. Loyalty programs are for a single channel only.
• D. Coupons are not discounts.

Answer: (A)